Experienced Sales Executive Will Bolster Existing Reseller Strategy
Boston, Mass., June 18, 2013 – Digital Lumens, the leader in intelligent LED systems, today announced that it has appointed Jason Rakip as national sales director, a new role that signals the company’s expansion into traditional lighting channels. Rakip will oversee the creation of a network of manufacturer’s representatives who will focus on the specification, contractor and distribution community, complementing Digital Lumens’ existing Value-Added Reseller (VAR) channel.
“The industrial lighting market is rapidly transitioning to LEDs and Jason’s leadership in this area, where he has a deep well of experience, will help us reach an even greater share of new projects with our Intelligent LED Lighting System,” said Michael Feinstein, Digital Lumens’ vice president of sales and marketing. “Our business continues to grow rapidly, driven by the broad acceptance of LEDs with integrated intelligence, and we are confident that Jason’s expertise can help expand our success.”
Rakip joins Digital Lumens from Philips Color Kinetics, where he most recently served as category sales director for the United States. In the course of his 14 years at Philips Color Kinetics, Rakip held numerous leadership positions across the sales team, including overseeing sales operations for North America and managing the entire Eastern/Central United States sales region. A resident of Shirley, MA, Rakip graduated from Wheaton College with a Bachelor of Arts degree in political science.
“I am very pleased to be joining Digital Lumens as we transform the industrial lighting market with the Intelligent LED Lighting System,” notes Rakip. “I look forward to building a great team of representative partners to bring our solutions and systems into the specification and new construction markets, while working in conjunction with our existing VARs and stellar leadership team to foster even greater success.”
About Digital Lumens
Digital Lumens is redefining lighting with intelligent LED lighting systems, service offerings and strategic partnerships that deliver unmatched energy savings, flexibility and unique value to commercial and industrial customers. Proven in more than 500 facilities to reduce lighting energy use by up to 90%, the Digital Lumens patented system is setting the standard for LED lighting efficiency in a broad range of lighting markets. For more information, please visit www.digitallumens.com. Follow Digital Lumen on Facebook, Twitter, LinkedIn and YouTube.
Note to editors: Digital Lumens, Intelligent Lighting System, and LightRules are trademarks of Digital Lumens, Inc.