It is no secret that Digital Lumens is selling energy efficiency.  Radical efficiency at massive scale – reducing our customers’ lighting energy use by up to 90%.  Those customers – commercial and industrial facilities – form the backbone of the U.S. economy and represent a tremendous amount of the national energy load.  But, until recently, there has been very little focus on this segment of the marketplace in the national energy efficiency conversation.

Enter President Obama.  Starting with his State of the Union address, President Obama brought attention, emphasis, and a framework for driving energy efficiency more broadly at the Federal level.  He continued on February 3, 2011 in his remarks at Penn State  to say, “Making our buildings more energy-efficient is one of the fastest, easiest, and cheapest ways to save money, combat pollution and create jobs right here in the United States of America.  And that’s what we’re going to do.”  President Obama continued and announced the Better Buildings Initiative, which is specifically focused on energy efficiency in America’s businesses over the next 10 years.  He posits that energy efficiency improvements can save nearly $40 billion a year on utility bills nationwide.  The program would feature expanded tax credits for businesses to help offset the acquisition costs of more energy efficiency solutions.

I, for one, could not be more pleased.  Since joining Digital Lumens in 2008, I have been stunned that more people haven’t taken up the efficiency battle cry, especially for businesses.  In my first Digital Lumens blog post — Efficiency is the first step in the “Green Recovery” – I referenced Andrew Winston’s book, Green Recovery and delved into the opportunities created by energy efficiency.  Businesses are an ideal focus for energy efficiency programs.  There are fewer decision makers for large amounts of square footage, and – typically – a significant and verifiable economic impact delivered by energy efficiency improvements.

At Digital Lumens, our team and network of partners regularly prove to prospective customers that our Intelligent Lighting System delivers on a promise of lighting energy reductions that seem almost too good to be true.  We can take a facility’s $300,000 annual lighting bill down to $30,000 — freeing up $270,000 that the customer can invest in jobs, capital equipment or profit.  Very tangible proof of President Obama’s point.

We are delighted to see the conversation moving in this direction – with programs, too — and look forward to doing our part with enabling technology and solutions that help our customers meet their goals.

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P.S. – Great resource: Pew Center on Global Climate Change Report, “From Shop Floor to Top Floor: Best Business Practices for Energy Efficiency

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